MelissaEsplin.com

Alt Summit Recap

January 28, 2010

I think it's safe to assume that everyone who attended Alt Summit had a blast and everyone that didn't go missed out. I am so glad I got to attend. I was in heaven, rubbing shoulders with the finest and creative-est in blogging & design. I think I said, "Oh my goodness, I love your blog!!" about million times last weekend. Every time I said it, I meant every word. I was just giddy and maybe a little star-struck to meet some of my blogging heroes, like Grace & Maxwell. They were all SO KIND and surprisingly approachable.

There's no doubt, Gabby & the other fabulous Kirtsy ladies put on a spectacular conference filled with 100% relevant topics for design/creative bloggers. IT WAS AMAZING. It was rolling-on-the-ground hilarious. It was thought-provoking. It was an absolute blast. It was perfect. Here are a few of the highlights:

Early Bird Session: How to Find the Best Design Sites

Morning Keynote Breakfast: Why design?

  • Putting all of my attention into blogging full-time made all the difference. - Maxwell, Apartment Therapy
  • Martha is OVER. It's all about being real, not flawlessly perfect. - Maxwell, Apartment Therapy
  • People will always have an opinion about everything. - Heather, Dooce
  • Heather Armstrong is a fabulous speaker and hands down hilarious.
  • Grace from design sponge is so genuine and so awesome. I love her blog so much more now that I've met her in person.

Form & Function: Designing online

  • What makes a good site awesome? Pixel perfection, good CSS, faster loading speed and sites that function on most browsers.
  • Good clients trust designers. They know what they're doing. - Struck Design
  • Good designers don't say no. They come up with something even better & knock the socks off their clients. - Struck Design
  • IE sucks. - Bryan, Typekit
  • Good typography is possible, even on the web. - Bryan, Typekit

Form & Function: Building your brand & business

  • I came into this session a tad late, but it was still super inspiring. Victoria from SFgirlbybay is ridiculously cool. I cornered her a few times to chat and she was very, very nice to me.
  • You don't need to pigeonhole yourself in blogging. As long as it's something you love & true to you, people will read it. - Gayla, You Grow Girl
  • I try to make my life blogworthy. - Sarah, Sarah Jane Studios
  • Blogging is a labor of love.

Keynote Lunch: New media artists

  • Let the creative process take you on a journey. - Erik Natske
  • Erik Natske does some incredible things with flash. Jaw-dropping awesome.
  • DJ earworm does an incredible job of mashing up 20 different songs to make a cohesive song. Super awesome.
  • DJ earworm did a mash-up for Annie Lennox. It's stunning. Check it out here.

Design Theory: Designing Your Community

  • Erin of Design for Mankind is another new favorite person (Goodness, I met so many!). She's so genuine, sweet & super stylish.
  • It's good to keep the conversation going in the comments.
  • Meaningful comments that add to the conversation, are key. It's especially important to show appreciation for folks that take time to comment on your site & to those that may write about you.
  • A canned response is better than no response. - Erin, design for mankind
  • It's not super important to follow metrics obsessively, but be aware of them. - Erin, design for mankind
  • Blogrolls can be frustrating. Who to add? How many to add? Should they just disappear? {probably}.

Form & Function: Beyond Ad Networks

  • This session was super helpful. I really enjoyed how each panelist had a different perspective & brought different ideas to the session. Maggie is another new favorite person of mine. She's stylish, clever, a savvy shopper and super fun to talk to.
  • If you're a good writer, try selling your stories to a newspaper. (that does NOT apply to me)
  • Sell individual ads rather than sponsorships.
  • Sell more ads at a lower price.
  • Stay consistent in your ads aesthetics. It's not bad to send advertisors a style guide. Ads are like accessories to a great outfit. They've got to match.
  • Make sponsored posts separate, and mark as being sponsored content. Charge 10x more for in content sponsorship posts.
  • Hand-pick your sponsors, don't be afraid to ask for advertising. You've got to grow a pair to be a successful blogger. Ask for what you want.

Is there a rewind button I can press so I can relive the conference? Goodness, I had so much fun! I didn't meet a single person there that I didn't like. I can't wait for Alt 2011!

*I didn't take these photographs, mine turned out terribly. You can see the event photos here.